Clik here to view.
Revealing the Gaps in an Auto Dealership’s Internet Sales Process
Today’s Up To Speed article is contributed by Greg Elam of Automotive Internet Management. AIM offers an e-commerce accountability solution for auto dealership Internet sales and will be conducting a...
View ArticleClik here to view.
Are You Closing 20% (or More) of Your Internet Leads?
A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a...
View ArticleClik here to view.
It’s Time to Raise the Bar for Automotive Internet Closing Ratios
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales...
View ArticleClik here to view.
It’s Time for 3rd Party New Vehicle Lead Providers to be Transparent
The 3rd party new lead providers I know are operated by genuinely good people who want to provide a valuable service to the auto shoppers, dealers and manufacturers they serve. For more than 15 years...
View ArticleClik here to view.
Traditional Dealership Marketing vs. Digital Marketing
As I speak to dealers and GMs a common question they struggle with is: “How much of my budget should go to traditional marketing and how much should go to digital marketing?” It is an interesting...
View ArticleClik here to view.
GM’s Shop-Click-Drive Program Drives Home Need for Improved Online F&I Service
In a world where 85 percent of consumers surfing the Internet have made a purchase online, General Motors is hoping its new Shop-Click-Drive program will pave the way for satisfying car buyers who may...
View ArticleClik here to view.
How Well Do You Understand the Internet Process in Your Dealership?
As e-Commerce continues to play an ever increasingly-significant role in your dealership’s operations, how well do you understand the tools your potential clients are using in the purchase of and...
View ArticleClik here to view.
Are Some of Your Used Vehicle Deals Really “Special”?
I have always believed that there was a very valid reason why dealership website designers decided to include a “Used Vehicle Specials (UVS)” page in their master plan. Because if I were a used vehicle...
View ArticleClik here to view.
Three Tips to Improve Your Digital Marketing
Are you spending a lot of money each month on your digital marketing and internet operation but not getting the return on investment you want? It’s a common problem. Without the right plan, marketing...
View Article
